Sunday, April 6, 2008

Writing on the Web

I think that the most important difference between writing on the web and writing on paper is the length. You need to get to your point quickly when you are writing on the web because people typically don't spend a lot of time reading websites. Your writing needs to be concise and it needs to be easy to navigate. I can't stand websites where you have to read a lot of information to find out one small fact. Headings are extremely useful because people are usually seeking out very specific information on the internet.

When you're writing on paper you still need to be aware of how the writing appears, but writing for the internet gives you more options for color and style. When it's on paper it's typically black type on white paper with maybe a colored logo... but on the internet you're able to make your writing stand out by adding more personality.

When you are transforming a document on paper to something on the web it would be helpful to add more headings and make it navigable.

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